top of page
Our Design Inspiration
The Octagon
At RoboThink, we increase value to our franchisees and customers through innovative and thoughtful branding. Our goal is to convey our passion as a STEM Education company to our customers to capture their hearts and imagination.
When we first created our brand, we wanted a universal design element.
All of RoboThink products use a patented octagon hole and stud connection system.
Therefore, we have crafted our brand design elements around the octagon.
RoboThink's unique font is inspired by octagons and RoboThink cells molded into a linguistic and visual system. The different components of the letter seem to combine together, just as RoboThink cells come together to create robots.
CMYK Color: C5 M0 Y76 K0
RGB Color: R247 G238 B96
HEX Color: #F73360
CMYK Color: C100 M20 Y0 K0
RGB Color: R0 G149 B218
HEX Color: #0095DA
CMYK Color: C0 M87 Y34 K0
RGB Color: R239 G72 B115
HEX Color: #EF4873
Meet the RoboThink
Family of Robots
Jodie
Jodie
Big and lovable, Jodie is a large and very helpful robot, always eager to help other robots and humans alike. His favorite things to do is to teach and learn coding! He is very kind and friendly.
Tori
Tori is the youngest robot in the family. He is the most quiet, but loves building robotics and is always eager to learn something new.
Celly is the oldest robot in the group, patient and mature. He loves computer programming and is Jodie's best friend.
Celly
Cha-Cha
Cha-Cha is a fun loving robot that loves building other robots. Energetic, he always plays with the RoboThink robots that he has built. He can move around very fast and is highly energetic, unlike Tori, who is more reserved.
Roke
Roke is a flying robot that also enjoys coding like his friend, Jodie. He is mischievous
and a trouble maker due to his
ability to fly, but gets
along with everyone.
A Carefully Crafted
Color Palette
RoboThink
Pictograms
RoboThink’s products are comprised of a wide array of electronics, cells and gears. Each part is represented in minimalist form with an orange highlight that symbolizes action or motion.
.png)
.png)
.png)
.png)
.png)
.png)
bottom of page